HomeFuture of WorkBusiness TransformationEnriching Culture: KFC’s Heartstyles Transformational Journey

Enriching Culture: KFC’s Heartstyles Transformational Journey

  • 3 Min Read

Martin Shuker, Managing Director Western Europe, KFC spoke to the HRD Summit delegates about the transformational journey KFC has been on in recent years and explains the obstacles they faced.

Featured Image

Martin began his keynote session discussing the importance of considering a family dynamic within work, he then showed the audience his family before showing various KFC teams to demonstrate the inclusive culture that exists across this global organisation, stating: “We’re a people business that just happens to sell chicken and chips.”

For Shuker, believing in your product is key, and a pivotal start to any journey. He said, quite simply: “I love the food.” However, this journey wasn’t without setbacks. Shuker joined in 2005 – this was the year that celebrity chef Jamie Oliver led a nationwide healthy eating campaign which engaged millions about diet awareness and particularly focused on children’s diets. This campaign severely affected KFC in terms of reputation and profits: sales declined by 5%, which Shuker described as ‘unprecedented’, explaining that the aftermath was a period of soul-searching and redefining business goals. In short, something needed to change.

Heartstyles Indicator

This evident need for transformation resulted in KFC working with the company Heartstyles – a character developmental programme, founded by Stephen and Mara Klemich. Martin described the couple as: “two of the nicest people in the world.” The idea of Heartstyles is to help the employee identify their own leadership styles and is also a tool to measure and manage culture to transform people, driving performance as a result.

The tool is divided into four segments: pride, fear, love and humility.

Shuker asked: “How do we harness and balance these four elements?” He explained that too much of one, or too little of another can damage the progress of the group, which would ultimately affect our ability to empathise with one another.

We then learn from Shuker that most of the tools used in HR determine what “type” of person an employee is. The Heartstyles Indicator is different because no matter what type of person an employee is, it only measures whether behaviour is effective or ineffective. It considers strategies that we use to promote and protect ourselves; strategies we revert to under stress, fear, insecurity, or tiredness.

“We’re a people business that just happens to sell chicken and chips.”

Shuker then shared a case study about one of the employees using the tool. This particular person had moved to the UK, joined KFC and was learning English – he became a brilliant operator, but lacked interpersonal and empathic skills. By way of an example, this employee couldn’t understand why his colleague was so sad about her cat dying, declaring that it is: “only a cat.” After this, he used the Heartstyles Indicator to gain more insight about himself and learnt that everyone has their own way of operating –  he understood that through compassion and empathy everyone could begin to be their best selves.

I run an organisation with 27,000 people in it, they are the face of KFC – empowering them with this awareness around behaviour has been so powerful. I rely on 27,000 people every day to be engaged, passionate and to drive standards forward. If you give your people these insights, there is nothing more powerful in my mind,” Shuker concluded.

Was this article helpful?

Subscribe to get your daily business insights

Related Articles

A recipe for a future-proof HR tech stack

The HR tech stack has changed drastically over the last 5 years. HRD Connect want to understand what impact this has had on the HR function more...

  • HRD Connect
  • Feb 27, 2024

How Philips has utilised smarter workforce planning for growth

Philips has a storied legacy of innovation, stretching back over 130 years, during which it has evolved from a diverse electronics company into a...

  • Rachael King
  • Feb 26, 2024

Employers of Contingent Workers face legal risks

New findings from Cpl’s Talent Evolution Group, talent solutions specialists, suggest that change is required to close the employment law...

  • HRD Connect
  • Feb 20, 2024

Younger generation is fuelling interest in HR roles

New analysis, conducted by digital workforce solutions provider Factorial, has highlighted that HR industry careers are increasingly sought after...

  • HRD Connect
  • Feb 14, 2024

Study shows nearly 75% of employers lack AI protocols for internal communicators

Even though the adoption of artificial intelligence (AI) is increasing at a fast pace, 71% of organizations do not provide internal communicators...

  • HRD Connect
  • Feb 9, 2024

Amazon's latest faux par questions the ethics of employee surveillance

Amazon has come under scrutiny in France due to its surveillance practices involving its employees. On Jan 23, 2024, the French data privacy...

  • Rachael Kennedy
  • Jan 24, 2024

The impact of repealing the National Labor Relations Board Rule: What HR leaders need to know

The recent decision by the US House of Representatives to repeal a rule set by the National Labor Relations Board (NLRB) has significant implications...

  • HRD Connect
  • Jan 18, 2024

Gaining a seat a the table: HR leaders are strategic leaders

HR teams often miss out on a seat at the table because they are not revenue generating - at least not obviously so. But the role HR leaders has...

  • HRD Connect
  • Jan 17, 2024


HRD Roundtable: Combating 'Quiet Quitting'…

08 June 2023
  • E-Book
  • May 12, 2023

HRD Network Roundtable: The Retention…

15 June 2023
  • E-Book
  • May 12, 2023

Manage change and drive value…

01 June 2023
  • E-Book
  • May 12, 2023
Sign up to our Newsletter