TalentTalent ManagementIntegrating global talent management into D&I strategy

Integrating global talent management into D&I strategy

Amidst the COVID-19 crisis, HR leaders are challenged to build a talent management strategy to attract, recruit, and retain diverse professionals remotely. Gabrielle Botelho, HR Director, CGG, explains how this can be accomplished, helping to benefit both the business and its employees.

30-second summary:

  • Diversity in talent is crucial, but many organizations lack the capability to achieve this
  • Employer branding could be a key step in amending this
  • If the organization is more attractive to the candidate, talent management may be a simpler task
  • Conceiving D&I principles is one thing, but putting them into practice is another

Globalization is not a new state of affairs, but the scenario we currently find ourselves in brings new waves of technological innovation. The fourth industrial revolution carries with it extraordinary technologies that bring agility, flexibility and new ways of building relationships. In this complex scenario generated by the COVID-19 pandemic, the challenge is building a strong talent management strategy to attract, recruit, and retain diverse professionals remotely.

In this scenario, global talent management (GTM) is a key principle within HRM strategy and in the business strategy itself. In the business plan, we establish the results and expected growth we aim to achieve for the organization. It is clear that to achieve results, organizations need people, but to achieve the best results with efficiency and innovation, they also need diverse talents.

The challenge of talent management

In the related literature, GTM appears as one of the key elements that allows the business to achieve its strategic goals. Notwithstanding, organizations are still failing in talent management, and the majority have not yet developed global practices. For 70% of CEOs globally, the difficulty in managing talent, and the lack of capabilities are critical problems that hinder business growth.

The reason for this challenge is that financial compensation alone is no longer enough to retain talent and create long-term commitment. Professionals are seeking much more than a successful career. They are looking for meaningful jobs in humanized workplaces, where they perceive equal treatment and opportunities, where they feel included in decision making. This generates a feeling of belonging, where employees they feel able to thrive and be creative.

The importance of employer branding

The way employees see the company could directly influence their performance and engagement, which could alter retention. Additionally, a company’s reputation in the market will positively or negatively affect its attractiveness to talent. In this scenario, employer branding is extremely important.

Employer branding is the company’s identity as perceived by its employees, customers, and stakeholders. The main point here is consistency: the internal and external image are equally important and should be the same.

Improving attractiveness to benefit talent management

To be more attractive to talent, organizations should align GTM strategy to diversity and inclusion (D&I) principles, avoiding any kind of unconscious bias – not only during the recruitment and hiring process, but also in all talent management processes.

D&I principles should be designed based on what the organization is aiming to achieve. However, in a general sense, these are possible first steps:

  1. Cultural change: We cannot change an organizational culture overnight. To embrace D&I, we need to start the discussion from the top, convincing the management team of the importance of investing. At the same time, we should be open to hearing all employees and learning from their experiences.
  2. Culture of openness and transparency: To reinforce equality and equity in the internal processes, where employees feel a fair treatment and recognize they have equal opportunities.
  3. Identify the initial priorities: Depending on the organization, there will be gaps in different areas. Therefore, establishing a plan to fill in these gaps and different KPIs to monitor progress is crucial.
  4. Create awareness: Work with all employees on awareness, bringing to the light the unconscious bias we all have. In this sense, as HR leaders, we will be able to influence and support the change of the working environment.
  5. Align HR processes to D&I principles: One big step is to adapt the recruitment process to avoid any kind of unconscious bias during the process. As an example, companies are adopting the “blind recruitment”, where the hiring manager receives the candidate’s curriculum with no detailed information about gender, age, nationality and background information.

Putting principles into practice

A strong organizational culture embraces D&I principles as an important pillar of the employer branding, which creates attractiveness, influences employee welfare, and helps to retain talent. In addition to this, culture supports team development, aligns messaging across the organization and guides decision-making.

Nevertheless, many authors list “retention of talents” as a core delivery of GTM. However, leadership has a key role in keeping a positive working environment, in promoting employee development and supporting them in their career progression. As you probably have heard many times, people do not leave companies – they leave poor management.

What's Hot

HRD Roundtable Report: Levelling Up Onboarding for the Hybrid World

Roundtable Report HRD Roundtable Report: Levelling Up Onboarding for the Hybrid World 5 May 2022

1y

HRD Roundtable Report: Levelling Up Onboarding for...

Attracting new talent is shooting up the priority list, but also proving more difficult than ever. A...

View event
HRD Roundtable Report: Redefining Company Culture in Hybrid Work Environments

Roundtable Report HRD Roundtable Report: Redefining Company Culture in Hybrid Work Environments 26 May 2022

1y

HRD Roundtable Report: Redefining Company Culture ...

The process of redefining a company culture is a complex one. Culture contributes directly to the da...

View event
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Talent Development Learning to win the talent war: how digital marketing can develop its people

1y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. I...

View resource
HRD Roundtable Report: Strategies For Re-Engaging The Hybrid Workforce

Roundtable Report HRD Roundtable Report: Strategies For Re-Engaging The Hybrid Workforce 5 May 2022

1y

HRD Roundtable Report: Strategies For Re-Engaging ...

We know hybrid working is here to stay, forcing many organisations to experiment with innovative and...

View event
HRD Roundtable Report: Making it ‘Worth It’ – What We Need to Reward, Engage and Retain

Roundtable Report HRD Roundtable Report: Making it ‘Worth It’ – What We Need to Reward, Engage and Retain 3 March 2022

1y

HRD Roundtable Report: Making it ‘Worth It’ – What...

We know the pandemic has caused many people to revaluate their careers and relationships with work a...

View event
Dave Ulrich: How can business and HR leaders simplify complexity?

Leadership Development Dave Ulrich: How can business and HR leaders simplify complexity?

1y Dave Ulrich

Dave Ulrich: How can business and HR leaders simpl...

HR thought leader Dave Ulrich outlines ways leaders can deal with complexity in an increasingly busy...

View article
HRD Roundtable Report: Using HR Data to Inform Organisational Decision Making

Roundtable Report HRD Roundtable Report: Using HR Data to Inform Organisational Decision Making 5 May 2022

1y

HRD Roundtable Report: Using HR Data to Inform Org...

Historically, HR hasn’t been as effective as it could be in sharing and communicating data with wide...

View event
Digital transformation investment grows but critical skills gaps remain - Coursera report

Digital HR Digital transformation investment grows but critical skills gaps remain - Coursera report

1y Leah Belsky

Digital transformation investment grows but critic...

Covid-19 has accelerated the rate of digital learning on a global scale. Coursera's latest report pr...

View article
Wellbeing in the hybrid workplace: how to successfully drive engagement

Employee Engagement Wellbeing in the hybrid workplace: how to successfully drive engagement

1y Alara Basul | Sponsored

Wellbeing in the hybrid workplace: how to successf...

Remote working has impacted the way we communicate as a workforce, but striking the right balance be...

View article
How to create a company culture capable of empowering the modern workforce

Culture How to create a company culture capable of empowering the modern workforce

1y Alara Basul | Sponsored

How to create a company culture capable of empower...

While new working patterns that emerged from the pandemic have earned a permanent spot in the w...

View article
WATCH: Connection and collaboration in a hybrid workplace

Leadership Learnings WATCH: Connection and collaboration in a hybrid workplace

1y Amy Kirkham

WATCH: Connection and collaboration in a hybrid wo...

Alison Noon-Jones, VP of People & Culture at Leidos UK & Europe, shares how crucial employee engagem...

View article
Turbulence ahead: Why it’s time to be bold in your leadership

Leadership Development Turbulence ahead: Why it’s time to be bold in your leadership

1y Terence Mauri

Turbulence ahead: Why it’s time to be bold in your...

HRD thought leader and Hack Future Lab founder Terence Mauri sets out why the biggest risk to leader...

View article

In the current  global business scenario, organizations are trying to reinvent themselves to succeed in the marketplace. To effectively manage talent, organizations have to adapt and align their processes to D&I principles, building a diverse team across countries and cultures and measuring its results. In addition, for attracting and hiring diverse profiles, it is necessary to make them feel included in the organization, which will directly affect talent retention.

Subscribe to HRD Connect for daily updates on the future of work, including thought leadership, video interviews, the HRD Live Podcast and more.

Was this article helpful?

Comments are closed.

What's Hot

HRD Roundtable Report: Levelling Up Onboarding for the Hybrid World

Roundtable Report HRD Roundtable Report: Levelling Up Onboarding for the Hybrid World 5 May 2022

1y

HRD Roundtable Report: Levelling Up Onboarding for...

Attracting new talent is shooting up the priority list, but also proving more difficult than ever. A...

View event
HRD Roundtable Report: Redefining Company Culture in Hybrid Work Environments

Roundtable Report HRD Roundtable Report: Redefining Company Culture in Hybrid Work Environments 26 May 2022

1y

HRD Roundtable Report: Redefining Company Culture ...

The process of redefining a company culture is a complex one. Culture contributes directly to the da...

View event
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Talent Development Learning to win the talent war: how digital marketing can develop its people

1y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. I...

View resource
HRD Roundtable Report: Strategies For Re-Engaging The Hybrid Workforce

Roundtable Report HRD Roundtable Report: Strategies For Re-Engaging The Hybrid Workforce 5 May 2022

1y

HRD Roundtable Report: Strategies For Re-Engaging ...

We know hybrid working is here to stay, forcing many organisations to experiment with innovative and...

View event
HRD Roundtable Report: Making it ‘Worth It’ – What We Need to Reward, Engage and Retain

Roundtable Report HRD Roundtable Report: Making it ‘Worth It’ – What We Need to Reward, Engage and Retain 3 March 2022

1y

HRD Roundtable Report: Making it ‘Worth It’ – What...

We know the pandemic has caused many people to revaluate their careers and relationships with work a...

View event
Dave Ulrich: How can business and HR leaders simplify complexity?

Leadership Development Dave Ulrich: How can business and HR leaders simplify complexity?

1y Dave Ulrich

Dave Ulrich: How can business and HR leaders simpl...

HR thought leader Dave Ulrich outlines ways leaders can deal with complexity in an increasingly busy...

View article
HRD Roundtable Report: Using HR Data to Inform Organisational Decision Making

Roundtable Report HRD Roundtable Report: Using HR Data to Inform Organisational Decision Making 5 May 2022

1y

HRD Roundtable Report: Using HR Data to Inform Org...

Historically, HR hasn’t been as effective as it could be in sharing and communicating data with wide...

View event
Digital transformation investment grows but critical skills gaps remain - Coursera report

Digital HR Digital transformation investment grows but critical skills gaps remain - Coursera report

1y Leah Belsky

Digital transformation investment grows but critic...

Covid-19 has accelerated the rate of digital learning on a global scale. Coursera's latest report pr...

View article