Collaboration and cultural changes required to attract the best talent

The pandemic and remote working has brought radical changes in the interviewing and onboarding process. The internet has brought in transparency – a unique quality that can be either highly beneficial or extremely detrimental for your company’s brand image. 

It begins with the way HR, talent acquisition and hiring managers represent themselves online, and how they conduct interviews. They are the people that represent your company and play a crucial role in candidate experience. Watch and learn how they can make your brand even stronger! 

Katrina Collier is a keynote speaker in the field of hiring and recruitment. She is on a mission to energize the human connection between HR, recruiters and hiring managers to better recruitment and the candidate experience. She is the author of The Robot-Proof Recruiter, a well-loved global keynote speaker, and host of The Hiring Partner Perspective (Unedited) podcast. Besides being a lover of HR, she has also taken up roles as a business mentor and a product advisor, helping organizations get free from the blockages in recruiting and hiring. 

Watch Katrina talk more about ‘Creating a Candidate Experience for the Competitive Talent Landscape‘ on HRD Connect with your free subscription.

Key Time Stamps: 

0:09 – How has the internet has impacted talent acquisition? 

1:30 – The importance of building a personal brand  

1:47 – What is Employer Brand? What’s needed to build an effective Employer Brand? 

3:40 – What do recruiters need to do?