TalentCreating a retainment life cycle at BP

Creating a retainment life cycle at BP

Turbulent times in business have caused career paths to constantly fluctuate. Could creating an employee life cycle be the missing formula for winning the war on talent?

Many businesses today have woken up to the perks of creating a retainment lifecycle amongst its workforce. How can business leaders solidify an effective employee retainment strategy? Insightful words by Julia Harvie-Liddel, Group Head of Talent Acquisition, BP, helped HRD Connect to find the answers. 


Employee retention has been recognised as an important agenda for businesses today, especially in times of uncertainty. Studies by Perkbox found that 60% of HR and recruitment professionals anticipate that in the next three years they will experience increased difficulty in recruiting senior and skilled employees as a direct result of Brexit. To manage shifts in turbulent scenarios for businesses, retainment is critical for the future of an organisation.

“It is of paramount importance. For years, we have been working to promote the uptake of STEM skills to reduce the skills gap,” said Julia Harvie-Liddel, Group Head of Talent Acquisition, BP.

“At BP, we are witnessing the results of our hard work and emphasized keeping our best and brightest employees. We are immensely proud of our talented and diverse workforce, and we value every employee – after all, a business is only as successful as its people.”

Through effective talent strategies, BP has successfully managed to create an effective retainment lifecycle amongst its workforces around the globe. How can businesses replicate this form from BP? Julia believes that it’s more about just receiving feedback from employees, but continually finding creative ways to empower the people at the organisation.

“We conduct an annual survey to better understand how employees feel about the company. These results impact the decisions made concerning our retainment lifecycle. In 2019, 75% of our employees felt “pride in working for BP”, but we’re still chasing a higher figure,” continued Julia.

“Importantly, we realise that it isn’t enough to just know what your employees think – you also have to drive change forward. Thanks to the results of our 2019 survey, we realised that we could do more to create a positive and empowering work environment.”

“Since then, we have launched Energize! an initiative which encourages employees to recognise their colleagues via a new online platform – it has been a big success, with 77% of employees receiving recognition via the tool.”

BP are reaping the benefits of having an empowered and engaged workforce. The lifecycle of BP employees are much more likely to stay and grow within the organisation due to the effective talent strategies that BP heavily prioritise. Despite the positives, there are many challenges behind building a retainment and development strategy.

Uncertainty is the biggest issue for businesses today. PwC’s latest annual global CEO survey revealed that “uncertain economic growth” is considered the biggest threat to businesses. What’s more, 30% of business leaders expect more than one crisis to hit their business within the next three years. Julia believes that HR professionals have a central role to play in thriving through tumultuous times.

“For me, the unpredictability of people is the biggest challenge. You must accept that sometimes your staff will move on and turnover is inevitable. As an HR professional, the focus should be on getting to a position where you feel confident that your team have tried to do everything, they can to keep staff happy,” continued Julia.

What's Hot

HRD Roundtable Report: Levelling Up Onboarding for the Hybrid World

Roundtable Report HRD Roundtable Report: Levelling Up Onboarding for the Hybrid World 5 May 2022

1m

HRD Roundtable Report: Levelling Up Onboarding for...

Attracting new talent is shooting up the priority list, but also proving more difficult than ever. After the effort of finding the right person, are w...

View event
HRD Roundtable Report: Redefining Company Culture in Hybrid Work Environments

Roundtable Report HRD Roundtable Report: Redefining Company Culture in Hybrid Work Environments 26 May 2022

1m

HRD Roundtable Report: Redefining Company Culture ...

The process of redefining a company culture is a complex one. Culture contributes directly to the day-to-day experience of employees, and many leaders...

View event
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Talent Development Learning to win the talent war: how digital marketing can develop its people

1m

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
HRD Roundtable Report: Strategies For Re-Engaging The Hybrid Workforce

Roundtable Report HRD Roundtable Report: Strategies For Re-Engaging The Hybrid Workforce 5 May 2022

2m

HRD Roundtable Report: Strategies For Re-Engaging ...

We know hybrid working is here to stay, forcing many organisations to experiment with innovative and creative strategies from 4-day working weeks to u...

View event
HRD Roundtable Report: Making it ‘Worth It’ – What We Need to Reward, Engage and Retain

Roundtable Report HRD Roundtable Report: Making it ‘Worth It’ – What We Need to Reward, Engage and Retain 3 March 2022

2m

HRD Roundtable Report: Making it ‘Worth It’ – What...

We know the pandemic has caused many people to revaluate their careers and relationships with work and have been seeing the impact in global trends in...

View event
Dave Ulrich: How can business and HR leaders simplify complexity?

Leadership Development Dave Ulrich: How can business and HR leaders simplify complexity?

5m Dave Ulrich

Dave Ulrich: How can business and HR leaders simpl...

HR thought leader Dave Ulrich outlines ways leaders can deal with complexity in an increasingly busy world, including how to think critically and turn...

View article
HRD Roundtable Report: Using HR Data to Inform Organisational Decision Making

Roundtable Report HRD Roundtable Report: Using HR Data to Inform Organisational Decision Making 5 May 2022

2m

HRD Roundtable Report: Using HR Data to Inform Org...

Historically, HR hasn’t been as effective as it could be in sharing and communicating data with wider teams. It’s paramount that we remove the self-in...

View event
Digital transformation investment grows but critical skills gaps remain - Coursera report

Digital HR Digital transformation investment grows but critical skills gaps remain - Coursera report

5m Leah Belsky

Digital transformation investment grows but critic...

Covid-19 has accelerated the rate of digital learning on a global scale. Coursera's latest report provides an update on employee proficiency in a numb...

View article
Wellbeing in the hybrid workplace: how to successfully drive engagement

Employee Engagement Wellbeing in the hybrid workplace: how to successfully drive engagement

5m Alara Basul | Sponsored

Wellbeing in the hybrid workplace: how to successf...

Remote working has impacted the way we communicate as a workforce, but striking the right balance between creating an engaged workforce and a successf...

View article
How to create a company culture capable of empowering the modern workforce

Culture How to create a company culture capable of empowering the modern workforce

5m Alara Basul | Sponsored

How to create a company culture capable of empower...

While new working patterns that emerged from the pandemic have earned a permanent spot in the workplace, creating a purpose-driven culture based ...

View article
WATCH: Connection and collaboration in a hybrid workplace

Leadership Learnings WATCH: Connection and collaboration in a hybrid workplace

5m Amy Kirkham

WATCH: Connection and collaboration in a hybrid wo...

Alison Noon-Jones, VP of People & Culture at Leidos UK & Europe, shares how crucial employee engagement and participation is when shaping the people s...

View article
Turbulence ahead: Why it’s time to be bold in your leadership

Leadership Development Turbulence ahead: Why it’s time to be bold in your leadership

6m Terence Mauri

Turbulence ahead: Why it’s time to be bold in your...

HRD thought leader and Hack Future Lab founder Terence Mauri sets out why the biggest risk to leadership is not turbulence itself, but leading with ye...

View article

“When implementing a retainment strategy, there may be setbacks, and on occasion, employees may move on – especially when working with people who have the drive and ambition that we all share at BP.”

Despite flourishing in its retainment lifecycle, BP has many HR strategies to further enhance the experience of every employee.

“Looking across the board, I feel excited by the impact that technology is having on HR processes. Tech is now touching every stage of the retainment lifestyle, from recruitment (where the retainment process starts), all the way through to the promotion/review process,” continued Julia.

“We believe that positive employee culture is fostered from the ground up. Recognising that the actions we take as individuals often affect those around us, we seek to embed a mindset that ensures people recognise and reward their colleagues.”

Giving employees a voice is critical to creating an effective retainment lifecycle, once this culture is understood amongst workforces, it can heavily benefit businesses in uncertain times. In a survey by Glassdoor, 81% of employees felt that they would work harder if their managers appreciated them more. Consequently, reward and recognition are key to enhance a business’s retainment lifecycle.

Finally, Julia believes that diversity is vital to an engaged workforce. “Diversity of thought is also crucial – we are a global organisation and so this needs to be reflected across our business,” explained Julia.

“We recently ran a month-long respect and inclusion campaign. This included our #itstartswithme initiative to encourage employees to share a commitment to be more respectful and inclusive. It is initiatives like these that help give every employee a voice, a sense of purpose and a feeling that they belong in this organisation.”

Creating a retainment lifestyle comes with a plethora of benefits. However, doing so requires tuning in to the demands and expectations of employees. Businesses must be able to adapt to sharp shifts in work demands to experience the benefits of managing an effective employee lifecycle.

Comments are closed.

What's Hot

HRD Roundtable Report: Levelling Up Onboarding for the Hybrid World

Roundtable Report HRD Roundtable Report: Levelling Up Onboarding for the Hybrid World 5 May 2022

1m

HRD Roundtable Report: Levelling Up Onboarding for...

Attracting new talent is shooting up the priority list, but also proving more difficult than ever. After the effort of finding the right person, are w...

View event
HRD Roundtable Report: Redefining Company Culture in Hybrid Work Environments

Roundtable Report HRD Roundtable Report: Redefining Company Culture in Hybrid Work Environments 26 May 2022

1m

HRD Roundtable Report: Redefining Company Culture ...

The process of redefining a company culture is a complex one. Culture contributes directly to the day-to-day experience of employees, and many leaders...

View event
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Talent Development Learning to win the talent war: how digital marketing can develop its people

1m

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
HRD Roundtable Report: Strategies For Re-Engaging The Hybrid Workforce

Roundtable Report HRD Roundtable Report: Strategies For Re-Engaging The Hybrid Workforce 5 May 2022

2m

HRD Roundtable Report: Strategies For Re-Engaging ...

We know hybrid working is here to stay, forcing many organisations to experiment with innovative and creative strategies from 4-day working weeks to u...

View event
HRD Roundtable Report: Making it ‘Worth It’ – What We Need to Reward, Engage and Retain

Roundtable Report HRD Roundtable Report: Making it ‘Worth It’ – What We Need to Reward, Engage and Retain 3 March 2022

2m

HRD Roundtable Report: Making it ‘Worth It’ – What...

We know the pandemic has caused many people to revaluate their careers and relationships with work and have been seeing the impact in global trends in...

View event
Dave Ulrich: How can business and HR leaders simplify complexity?

Leadership Development Dave Ulrich: How can business and HR leaders simplify complexity?

5m Dave Ulrich

Dave Ulrich: How can business and HR leaders simpl...

HR thought leader Dave Ulrich outlines ways leaders can deal with complexity in an increasingly busy world, including how to think critically and turn...

View article
HRD Roundtable Report: Using HR Data to Inform Organisational Decision Making

Roundtable Report HRD Roundtable Report: Using HR Data to Inform Organisational Decision Making 5 May 2022

2m

HRD Roundtable Report: Using HR Data to Inform Org...

Historically, HR hasn’t been as effective as it could be in sharing and communicating data with wider teams. It’s paramount that we remove the self-in...

View event
Digital transformation investment grows but critical skills gaps remain - Coursera report

Digital HR Digital transformation investment grows but critical skills gaps remain - Coursera report

5m Leah Belsky

Digital transformation investment grows but critic...

Covid-19 has accelerated the rate of digital learning on a global scale. Coursera's latest report provides an update on employee proficiency in a numb...

View article