EngagementEmployee EngagementBrewDog on how social awareness creates employee engagement

BrewDog on how social awareness creates employee engagement

In a world where morals and values are at the forefront of people's minds more than ever before, a socially conscious approach can be crucial to truly engaging your teams. Brewery and pub chain BrewDog are the model organization when it comes to this. We caught up with the company's Director of People, Karen Bates, to find out more.

In business, there is one core principle that always remains a constant: as the world’s social climate evolves, the corporate world must evolve with it. The consensus appears to be that if an organization adheres to this, it will benefit greatly on a number of crucial metrics.

This applies both internally and externally. On an external level, research shows that the average consumer is now more ‘mindful’ than ever, with one study finding that 89% of those surveyed ‘care personally’ about protecting the planet. If organizations leverage this, they can reasonably expect more custom, and a bolstered top line as a result.

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