Crafting the Employee Experience

Next Tuesday 6^th February, our “Crafting the Employee Experience” webinar will take place. It promises to lift the lid on how HR leaders are grappling with one of the trickiest HR challenges – evaluating how to best craft an employee experience.

The webinar takes place at 12.30pm, presented by HRD Connect in partnership with Arch Apprentices. Attendees will hear from three experts on how companies are effectively designing employee journeys in what is an increasingly competitive marketplace.

“Crafting the Employee Experience” will focus on how HR leaders are working to align the employee experience with the customer-centric marketing model to create a coherent employee journey – designed to attract the right people, engage and retain them as they drive company growth.

The webinar will cover:

• Applying the principles of customer experience design used by marketing and operations teams.
• Developing an experience vision aligned with your business and talent strategies.
• Defining and branding this end-to-end experience across the employee journey, tracking candidates from their first contact with the company brand until their last day at the office.

Editor of HRD Connect, Emily Sexton Brown will host three industry experts, all of whom bring a unique perspective to this topic. Providing their insights on crafting the correct employee experience are the following:

Andrea Pattico is Chief People Officer at marketing agency MVF, and can draw on over 20 years’ experience working in senior HR roles within film, online retail and online comparison sectors. She is a fellow of the CIPD (Chartered Institute of Personnel & Development) and a certified coach with AoEC (Academy of Executive Coaches). Andrea is dedicated to coaching and developing colleagues to support organisational growth and help people achieve their personal purpose.

Harry Gooding, Director at Arch Apprentices. During his 10 years of working with some of the most impressive businesses and brands in the country to supercharge their talent attraction, training and development programmes, Harry has focused on working with young and emerging talent. Building on his experience of setting up a graduate business, he now runs sales and marketing for the country’s leading apprenticeship business, working with companies such as Estée Lauder, Google, John Lewis, Facebook, Innocent and the Guardian to help them navigate through the apprenticeship levy and changes to Government funding, creating real value for employers and their teams through apprenticeships. Harry is passionate about the transformative power of learning and leads the sales and marketing team at Arch Apprentices to live these values every day.

George Eiloart is Change Manager at AVADO Learning. Having started his first business at 15, working closely with Maker Studios (now Disney Digital Network) to help content creators earn money for the videos they were producing online, at 17 George joined AVADO Learning (the UK’s largest online learning provider) as an Apprentice. Three years later he works closely with the Executive Team to explore new opportunities and help get them off the ground.

More information on the webinar – and how to sign up – can be found at: https://event.on24.com/wcc/r/1581671/F8473B31C5F84278D5CCE8EFAED2B67A?partnerref=hrdc 

HRD Connect Curators of the New Business Landscape. HRD Connect produces industry-recognized content for senior HR leaders. Through articles, case studies, Q&As, podcasts, events, and more, we offer truly progressive and cutting-edge insights designed to help people leaders address core HR challenges and add greater value to their business.

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