Gaining a seat a the table: HR leaders are strategic leaders

HR teams often miss out on a seat at the table because they are not revenue generating – at least not obviously so.

But the role HR leaders has arguably become more critical than ever before. While some executives may still underestimate the value that HR professionals bring to the table, it is evident that HR is a strategic pillar for any successful organisation.

They have the expertise to align the workforce with business objectives, drive employee engagement, and ensure the long-term success of the organisation.

Creating synergy between employees, company, and customers

One of the primary roles of HR is to create synergy between employees, the company, and customers. HR professionals understand the importance of aligning the business strategies with the actual performance of the workforce.

By hiring the right people, nurturing their growth, and maintaining high levels of motivation and enthusiasm, HR contributes to the success of the organization. Great work starts with talented and happy employees, and it is HR’s responsibility to attract, retain, and develop such individuals. When the organization runs smoothly and generates revenue, HR has succeeded in its mission.

Earning recognition and building a winning culture

HR plays a crucial role in helping companies earn recognition and build a winning culture. Industry awards and recognition are directly tied to the performance of the organization, which is influenced by effective HR practices. HR professionals apply and shape the company culture, ensuring that employees have the necessary skills to excel.

They also implement policies that support employees’ growth and create an environment where they can thrive. Well-supported and passionate employees are more likely to deliver exceptional work, leading to accolades and awards for the company.

Supporting executives’ objectives and driving business results

HR leaders have the unique opportunity to support executives in achieving their objectives. By influencing employees’ behaviour and aligning them with the company’s goals, HR leaders become strategic partners to executives. HR’s contributions can be objectively measured through metrics such as low employee turnover, high productivity, innovation, and business growth.

The HR department plays a critical role in creating an environment that fosters innovation, productivity, and collaboration among employees. By effectively managing the human capital, HR leaders drive business results and contribute to the overall success of the organization.

Striking the balance between being pro-people and pro-business

There has always been a debate about whether HR professionals should be more “pro-people” or “pro-business.” However, the ideal HR leader should be able to strike a balance between both perspectives. They should possess a deep understanding of employment laws, HR functions, and the industry in which the business operates.

A top-tier HR professional with comprehensive skills can effectively navigate the complexities of human resources while aligning with the overall business strategy. On the other hand, HR professionals who lack business acumen or passion for people may struggle in their roles.

The ability to bring both sets of skills to the table makes HR leaders a valuable asset to the company, its leaders, and its employees.

Gaining a seat at the table: Demonstrating business acumen

To earn a seat at the table, HR leaders must demonstrate their business acumen and value to the organization. They need to develop a deep understanding of the business, including financial and operational aspects.

HR leaders should be able to connect HR initiatives with key business objectives and demonstrate how their strategies contribute to the company’s growth and success. By speaking the language of business and showing a clear understanding of the organization’s goals, HR leaders can position themselves as valuable strategic partners.

Leveraging data analytics

In the era of data-driven decision-making, HR leaders must harness the power of analytics to drive informed choices. It is not about collecting more data but rather analyzing the existing data effectively. HR leaders should focus on generating meaningful insights that drive performance and improve operational effectiveness.

By analysing workforce data, HR leaders can identify patterns, trends, and factors that contribute to high performance. This enables them to make data-driven decisions and develop strategies that optimise human capital. Using advanced analytics tools, HR leaders can uncover actionable insights that help drive the organization forward.

Emphasising employee engagement and wellbeing

Employee engagement is a crucial component of a successful organization. HR leaders should view employee engagement as more than just a goal; it is a foundation for building a positive work environment. HR professionals should prioritise employee well-being, foster a culture of open communication, and align employees’ strengths with their roles.

By investing in employee development and providing opportunities for growth, HR leaders can create a motivated and engaged workforce. When employees feel valued and supported, they are more likely to contribute their best efforts, leading to improved productivity and overall organizational success.

Proactively shaping organisational culture

HR leaders play a pivotal role in shaping and nurturing organizational culture. They are responsible for identifying the factors that foster a positive culture and drive organizational success. HR leaders should understand the organization’s vision, goals, and values, and ensure that the culture aligns with these principles.

By promoting transparency, open communication, and a sense of purpose, HR leaders can inspire employees to embody the desired behaviours and beliefs. They should act as culture ambassadors and catalysts for change, driving cultural transformation within the organisation.

Aligning HR initiatives with customer goals

To drive organizational success, HR leaders need to align HR initiatives with customer goals. By understanding the critical link between employee satisfaction and customer satisfaction, HR leaders can develop strategies that prioritise both. For example, recognizing and celebrating employees who deliver excellent customer service can foster a customer-centric culture.

HR leaders should collaborate with other departments to ensure that employees have the necessary resources and support to meet customer expectations. By aligning employee goals with customer goals, HR leaders contribute to organic growth and demonstrate their commitment to delivering exceptional customer experiences.

The role of HR in startups

In the startup world, HR leaders face unique challenges and opportunities. Startups tend to prioritize people, culture, and values over traditional corporate structures. HR leaders in startups have the chance to shape the organization’s culture from the ground up and foster an environment of innovation and collaboration.

Startups often have flat organisational structures, allowing employees to have a voice in decision-making. HR leaders in startups must adapt to the fast-paced, ever-changing nature of the business and provide solutions that support growth and scalability.

Changing the conversation and making an impact

To make a meaningful impact, HR leaders must change the conversation around HR. Rather than being seen as solely administrative or compliance-focused, HR leaders should position themselves as strategic partners who drive organizational success.

HR leaders should actively seek opportunities to share their knowledge, learn from others, and contribute to strategic discussions.

By asking insightful questions, providing valuable insights, and demonstrating their understanding of the business, HR leaders can earn the respect and recognition they deserve.

HRD Connect Curators of the New Business Landscape. HRD Connect produces industry-recognized content for senior HR leaders. Through articles, case studies, Q&As, podcasts, events, and more, we offer truly progressive and cutting-edge insights designed to help people leaders address core HR challenges and add greater value to their business.

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