HRD Summit UKSereena Abbassi, M&C Saatchi: Understanding diversity barriers in your business

Sereena Abbassi, M&C Saatchi: Understanding diversity barriers in your business

Watch Sereena Abbassi, Worldwide Head of Culture & Inclusion, M&C Saatchi, discuss her session on how the company has worked to understand D&I in their organisation from multiple perspectives at the HRD Summit UK 2020.

Almost every organisation has a D&I strategy, but is it really baked in to the broader business strategy? When it’s top priority to understand the changing business landscape, how do you ensure that you aren’t being rendered obsolete by societal and demographic shifts? What happens when an audience you have relied on is no longer the same?

Watch Sereena Abbassi, Worldwide Head of Culture & Inclusion M&C Saatchi discuss her session on how the company has worked to understand the barriers to access, not only from a talent pool perspective, but how it affects consumers and their wider business proposition. Sereena unpacks the origins of some of these barriers using postcolonial theory to understand the systematic impact they have and how to start building this awareness into strategy going forward.

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