Why HR leaders should consider video communication

In today’s modern workplace, video is one of the most potent business communication tools available. Thanks to the pandemic, the modern-day workplace has been completely redefined.

More people work from home than ever before, with companies around the globe stumbling upon the benefits of hybrid and remote work. Utilising video communication not only creates a sense of collaboration, but can help ensure everyone feels included – a must in the age of flexible working.

But what are the benefits of leveraging video for the HR function – especially when the use of video is not a new phenomenon.

What is it? 

Video communication covers everything from meetings to internal communications designed to engage employees. One of the things that makes it so attractive to organisations is that it can do so much.

They are adaptable, relatable, engaging, and provide information in a visual way. Post pandemic, video platforms have also become the norm for internal and external communication – the use of Zoom and Microsoft Teams has skyrocketed over the past 2 years.

Mostly used by marketing teams, video can be a helpful tool for HR professionals too. If you are part of the HR team, you may already be using video to attract talent or convey messages to employees, and maybe you have incorporated a video on your website already.

Why video is important for HR? 

The post-Covid work era offers more flexibility, an achievable work/life balance, and happier, more productive employees, but it also presents a boatload of HR challenges.

Employees are harder to reach and engage, whether they are remote, hybrid, or back in the office. In addition, increasing competition within the talent market has forced HR teams to re-evaluate their strategies and approach to work.

Video provides a compelling and thorough connection with employees which has the potential to increase a message’s impact and emotional reactions to news and other information.

During the pandemic, businesses increased the frequency to which they communicated their workforce. Given the volume of communication, consistency became an issue. Template-driven video communication was deployed by many businesses.

Video also has benefits for recruitment and employee retention. When looking to attract new employees, a businesses’ image is of great importance. It is also crucial to ensuring the current workforce remains engaged with the objectives of the business.

Bridging employee and corporate goals are a core part of the HR function, and should be part of any businesses strategic plan. Easily created explainer videos can provide HR teams with the tools to introduce the company, the CEO, or mission, vision, and history in an simple and reachable way.

Where video can have one of the biggest impact is around recruitment, especially at a time when company culture and values are seen as critical for much of the talent market. Currently, organisations are focusing on presenting the company and how employees can add to its value.

But there is now a need to ensure the right talent is being recruited. Experts in their field, or highly sought after talent, will have numerous  job offers, so sending personalised videos to them shows ta business has put effort into the hiring process, and that they have taken the time to create a personal bond and interest as an employer.

Ensuring the right fit

Video is an incredibly flexible tool. It can be used to revamp and reimagine virtually every step of the employee life-cycle. But ensuring you have the right strategy and software in place, is a challenge.

We want to hear from you! HRD Connect is surveying HR leaders on their video strategies and where video has proved most effective in line with their objectives.

Take part here: Driving Employee Engagement and Culture Through Video 2022 Survey