WATCH: The secret to scaling culture during rapid transformation

As many companies transition into a transformative phase of their operating journey, many find maintaining their cultural identity at loggerheads with their ability to grow rapidly. As businesses embrace transformation, mini cultures can develop which threaten the DNA of a company’s identity and the foundations of which it was born. Staying true to core corporate values remains an imperative for the people leader’s agenda, as culture must be scaled, and sustained during this time to safeguard the long-term success of any booming business.

Bhavana Bartholf, Chief Transformation Officer at Microsoft, examines the following core questions during our recent HRD Collective:

• How to elevate the importance of company culture to the C-Suite whilst navigating the complexities of transformation?
• How do we get it right? How can we strategically ensure that company culture has the best chance to succeed?
• How can we effectively set cultural transformation goals that are in line with the company’s strategy?