For most hiring organizations, job ads are a critical investment. Research has shown that job advertising is typically between 27% to 30% of a company’s overall recruiting budget. However, 40% of job ad spend is typically wasted.
In The Guide to Performance Job Advertising, Second Edition, Appcast offers actionable strategies to help companies improve the ROI of their job ads and find qualified candidates for open roles.
This guide highlights:
- What “pay-for-performance” media is and why it has become so popular in job advertising.
- A 7-step plan to increase the ROI of job ads, including actionable steps that can be taken today.
- How technology – specifically programmatic – can help maximize the investment of job ads.