HomeResourcesTalent AcquisitionWhitepaper – The Guide to Performance Job Advertising, Second Edition

Whitepaper - The Guide to Performance Job Advertising, Second Edition

by Appcast | Talent Acquisition

For most hiring organizations, job ads are a critical investment. Research has shown that job advertising is typically between 27% to 30% of a company’s overall recruiting budget. However, 40% of job ad spend is typically wasted.

In The Guide to Performance Job Advertising, Second Edition, Appcast offers actionable strategies to help companies improve the ROI of their job ads and find qualified candidates for open roles.

This guide highlights:

  • What “pay-for-performance” media is and why it has become so popular in job advertising.
  • A 7-step plan to increase the ROI of job ads, including actionable steps that can be taken today.
  • How technology – specifically programmatic – can help maximize the investment of job ads.

Related Articles

Job ghosting is rife: 86% of jobseekers no-show for interviews

New research from global matching and hiring platform Indeed, has revealed a staggering 86% of UK jobseekers have without-notice not shown up for a...

  • HRD Connect
  • Feb 16, 2024

Harnessing AI for onboarding and upskilling in the modern workplace

In an era where efficiency is critical and resources are limited, businesses are turning to innovative solutions to streamline onboarding and...

  • David Ly
  • Feb 16, 2024

Can AI help to unveil hidden talent?

Finding the ideal candidate is like searching for a needle in a haystack - an exhausting and often fruitless effort for recruiters in today's...

  • HRD Connect
  • Feb 1, 2024

A quarter of UK businesses spend up to 10 hours a week just scheduling interviews

1 in 4 (24%) of UK businesses spend up to 10 hours a week just scheduling interviews, according to new research from global matching and hiring...

  • HRD Connect
  • Jan 31, 2024

How to strategically handle last-minute candidate withdrawals

Last-minute candidate withdrawals can derail the best-laid recruitment plans, leaving talent acquisition teams blindsided despite extensive efforts...

  • HRD Connect
  • Jan 23, 2024

Ghost-busting in 2024

As we step into 2024, it's time for HR leaders to reflect on their recruitment practices and make necessary changes to enhance the candidate...

  • HRD Connect
  • Jan 10, 2024

Josh Bersin: Talent scarcity isn’t going away. It’s time to re-think jobs altogether

It’s been another tough year for HR. Even the most optimistic HR leader would admit that issues such as talent scarcity are not going away and...

  • Josh Bersin
  • Nov 9, 2023

Framework: Making the move from active to passive talent acquisition

How can organizations tap into the potential of candidates not actively seeking new roles? Some of the most valuable candidates are those...

  • HRD Connect
  • Oct 31, 2023
Sign up to our Newsletter