By adopting the appropriate mindset and applying paradoxical practices, managers may equally be able to reconcile competing objectives, and in doing so create synergies that confer competitive advantage and create value.

Discover how the Warwick Business School is working to address apparently contradictory objectives. These include the ability to both control and empower a workforce, to be local and global, to enjoy economies of scale yet retain agility and flexibility, and combine high quality and low costs.

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