HomeTalentLeadership DevelopmentWhat type of business leader are you?

What type of business leader are you?

  • 6 Min Read

Understanding your leadership style will help you in being better leader overall. In this article we outline 7 different types of leadership styles and examples for you to follow. Discover what type of leader you are today.

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Whether we call someone a teacher, a manager, a coach or a parent, we often characterise others by titles that indicate their roles as leaders. But have you ever wondered what type of leader you are? Ancient Greek philosopher Plato may help you shed some light on that.   

Plato didn’t try to develop a single definition for leadership, nor which specific leadership qualities may work in all circumstances. Instead, he noticed different features or principles of leadership and highlighted them through intuitive metaphors that provide us with easy-to-imagine “models of leadership.” And even though Plato was writing over two thousand years ago, many of these models will still resonate with us today.


What model of leadership fits you best?


1 – The doctor


The Doctor is someone who can expertly diagnose sources of disorder or conflict within a group, propose unifying solutions and maintain social equilibrium. Doctors are credible, selfless and aim to promote the well-being of their followers by pushing them to pursue realistic long-term goals, rather than short-lived ones. This leader faces the task of persuading followers to follow a prescribed course of action so as to “cure” systemic problems. 

Example: Indra Nooyi, former PepsiCo CEO, who reoriented the company to promote its success in the long term.


type of leader

2 – The navigator


The Navigator is an individual who can help steer followers through the worst of storms. Navigators are particularly attuned to their environments and are especially keen at anticipating future challenges, as well as managing the consequences of unintended obstacles. Navigators’ resolve, rationality and social influence make them inspirational figureheads, and while some may not understand the Navigator’s expertise, this leader isn’t afraid to stand out. Plato also introduces a variation on this model called “The Captain,” whose main difference is the tendency to look inward rather than outward, focusing on uniting the crew and heeding their desires to pursue collective goals. A great leader may be a combination of these two.

Example: Frederick Douglass, an abolitionist who mobilised civil rights activism and helped chart the path to an end to slavery.


3 – The artist


The Artist is a free-spirited and innovative thinker, able to cultivate and set in motion their own unique vision of the future. Artists are detached from societal constructs, putting into question the supposedly unchangeable nature of current systems and proposing to others a new system in which harmony, order and justice are paramount — an ideal which they themselves espouse. Because artists are trailblazers, they face the challenge of overcoming the constraints of former ways of thinking — which may mean building from the ground up in order to realise their visions — but their integrity and passion paints them as a source of inspiration for others. 

Example: Elon Musk is a technological visionary who fits many of the Artist’s characteristics.


type of leader

4 – The teacher


The Teacher is someone knowledgeable who engages openly with followers in order to expand those followers’ horizons. Teachers tend to be sensible, generous and intellectually respectful, exchanging ideas with others while simultaneously pushing them out of their comfort zones. In offering up their unique expertise and challenging preconceived notions, Teachers may encounter a “perspective gap” between themselves and their pupils that leads to resistance. Nevertheless, Teachers aim to promote mutual understanding by welcoming interrogation and stimulating debate. 

Example: Mikhail Gorbachev, whose ideas were inflammatory to many but urged Russians out of complacency and spurred the disintegration of the USSR.


5 – The weaver


The Weaver is skilled at bringing together very different kinds of people, encouraging both soft-tempered and strong-headed individuals (aka “doves” and “hawks”) to be unified in the pursuit of common goals. Weavers are tolerant of differences but promote shared values among their diverse followers and may remove detractors where necessary. Overall, Weavers promote cooperation and are able to unite courageous and reserved personalities due to their own uniquely balanced perspectives.

Example: Jim Kutsch, a blind computer scientist and business leader, developed communication aids for the blind, advancing inter-organisational cooperation among people with diverse talents and backgrounds.


6 – The sower


The Sower is a wise and humble leader who plants great ideas within those that surround them. Sowers allow their words to take root in their followers, be cultivated and form a legacy for future generations. A Sower empowers others to think independently and take up new initiatives, recognising the importance of stepping back to allow others to adapt their ideas with time. 

Example: Marie Curie’s scientific discoveries created a paradigm shift in the scientific community and led to the development of X-rays.


type of leader


7 – The shepherd


A Shepherd is someone who is dedicated to the “flock’s” well-being and assumes a protective and caring role for followers. However, the nature of Shepherds’ intentions could be ambiguous, as they may seek the well-being of their followers as a means of benefiting themselves. This leader is individualistic, practical and skilled at influencing others.

Example: Uber Co-Founder and former CEO Travis Kalanick asserted that Uber protected and valued drivers — but also expressed a desire to eventually cut drivers and move toward the use of self-driving cars to maximise profit.


Did you find your leadership style?


Don’t worry if you don’t fit neatly into one of Plato’s specific leadership models. It’s likely that your typical leadership style is a combination of multiple models (e.g., Sower-Teacher), as is the case with most people. Plato understood that there were many features to leadership and that individuals could exhibit different leadership styles at different times in their lives or in different circumstances.  

In the book I co-authored with Oxford Professor Dominic Scott, , Models of Leadership in Plato and Beyond, we introduce recent case studies of leaders in business and other domains that mesh with Plato’s original models of leadership. When reviewing modern leadership theories, we also find that those that consider a leader’s values and ethics — principles Plato emphasised — have a lot in common with Plato’s own leadership models. Ultimately, they find that Plato’s thoughts on leadership are still relevant in today’s world and invite others to develop new models of leadership to Plato’s based on their own experiences.

So, what kind of leader will you decide to be?



Professor Ed Freeman is a University Professor; Elis and Signe Olsson Professor of Business Administration; Academic Director, Business Roundtable Institute for Corporate Ethics; Co-Academic Director, Institute for Business in Society

Freeman is best known for his work on stakeholder theory and business ethics, in which he suggests that businesses build their strategy around their relationships with key stakeholders. His expertise also extends to areas such as leadership, corporate responsibility and business strategy. Since writing the award-winning book Strategic Management: A Stakeholder Approach in 1984, countless scholars, business leaders and students worldwide have cited Freeman’s work. Freeman also wrote Managing for Stakeholders: Survival, Reputation and Success and Stakeholder Theory: The State of the Art.


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