HRD Live PodcastsHow to attract highly specialised staff in competitive conditions

How to attract highly specialised staff in competitive conditions

Hazel Hendley, HRD of the OS, outlines how her organisation successfully sourced highly specialised professionals and boosted staff numbers by 25%

Talent, from acquisition to development and retention, remains one of HR’s most resource-heavy functions. Technology, such as AI recruitment platforms, is widely perceived as creating positive change, but with trends such as the ‘great resignation’ in several parts of the world, many organisations continue to struggle to source top talent, particularly in highly specialised roles.

One exception to the rule is the Ordnance Survey (OS), Great Britain’s national mapping agency, which has become a trusted data partner for sectors ranging from the emergency services to online food delivery.

At a time when the demand for highly specialised data roles has reached a fever pitch, over the past 18 months the OS has managed to boost its staffing figures by 25%. It’s a notable figure, particularly when public sector bodies are often unable to pay the high salaries that data roles typically command.

What is it about the OS’s mission that has caused this rise in numbers? Culture, a focus on flexible working, or hiring beyond traditional sources?

According to Hazel Hendley, HRD of the OS, it’s a combination of factors, plus a firm commitment to developing teams within the organisation.

To discover more, Hendley shares her thoughts on the newest episode of the HRD Live Podcast.

Please note that as this was a live recording, the audio quality may fluctuate slightly from time to time. Listen to the podcast to discover senior-level insights on:

1.12 – Focusing on the brand’s cutting edge mission to help attract professionals with a technology background

2.58 – Engaging in innovative projects to help provide a better customer experience

4.16 – Looking to a wide variety of sources to acquire top talent

6.05 – Placing talent at the heart of HR strategy

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