Sereena Abbassi, M&C Saatchi: Understanding diversity barriers in your business

Almost every organisation has a D&I strategy, but is it really baked in to the broader business strategy? When it’s top priority to understand the changing business landscape, how do you ensure that you aren’t being rendered obsolete by societal and demographic shifts? What happens when an audience you have relied on is no longer the same?

Watch Sereena Abbassi, Worldwide Head of Culture & Inclusion M&C Saatchi discuss her session on how the company has worked to understand the barriers to access, not only from a talent pool perspective, but how it affects consumers and their wider business proposition. Sereena unpacks the origins of some of these barriers using postcolonial theory to understand the systematic impact they have and how to start building this awareness into strategy going forward.

HRD Connect Curators of the New Business Landscape. HRD Connect produces industry-recognized content for senior HR leaders. Through articles, case studies, Q&As, podcasts, events, and more, we offer truly progressive and cutting-edge insights designed to help people leaders address core HR challenges and add greater value to their business.

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